Leading aluminium foundry says ‘one of our best investments’

Hadleigh Castings are a quality manufacturer of close tolerance, fully machined, aluminium castings and supply some of the most prestigious manufacturers in the UK and Europe. Their new web site had to promote their technical capabilities and quality of service whilst much of what they produced was in development and of a highly sensitive nature.

Problems with the old site meant that it was slow, difficult to navigate and not friendly to search engine recognition.

Ibis restructured, redesigned and redeveloped the site using new photography and copy putting greater emphasis on showcasing the products that were manufactured.Importance was given to the quality of photography which highlighted the technical excellence of the castings and the quality of fully machined component parts.

The site was rebuilt using CSS and CMS in order that the company could take full control of updating important areas within the site. In line with their European activity the site has been translated into French with further languages planned. Since launch the company has had unprecedented sales enquiries from both the UK and Europe, many of which have resulted in new orders.

Managing Director Neville Warnes said ‘the decision to use Ibis Marketing was more than justified and we regard this to be one of our best ever investments'.