Information pages are designed as far as possible in the look or feel of the main site with optimised text strategically placed to gain search engine listings for specific keywords and related key phrases. Such pages also have optimised addresses
e.g www.ibismarketing.com/emarketing

A focus site is a site with its own domain name e.g. www.ibiswebmarketing.co.uk – usually consisting of four or five pages with content optimised for a specific subject or closely related subjects.

Focus sites allow you to concentrate on a specific area of your business. They allow you to offer in-depth information to a given sector and the domain name itself can be used to emphasise targeted subject matter, again increasing the chance of getting seen in the right places.

Links can be provided for both Information pages and Focus Sites back to the content of the main company web site as required.