This is opt-in marketing where clients and potential clients have subscribed or given their permission to receive electronic communications from you on a given topic. E-marketing allows companies to get in touch and keep in regular communication with their target market. It is an instant communication that is cost effective and accountable. It is for anyone looking to increase revenue, boost sales, generate leads, build brand awareness, strengthen customer relationships and shorten the sales cycle. Used properly permission based campaigns create an opportunity to build and maintain long term relationships and increase customers’ confidence in your product or service. It builds brand awareness and encourages repeat business. Many customers prefer email marketing. It is quick to read and respond. There isn’t any paper waste and the communication is interactive. You can direct your customer to your web site for further information or to specifically respond to offers that may interest them. Ibis technology allows you to address each individual personally. Electronic communications are significantly less costly than direct mail, the costs of stationery, personalisation, print, reply paid envelopes and packing all disappear